TV consumer manufacturers need you to buy a new telly every few years, hopefully every year and the race for pixels (or HDR, that we never missed), even though there is precious little content, if any, at 8K, is the current best way. 100% of the UK broadcast I work in is HD still, and even though the defacto documentary camera that they use is the 4K FS7, they almost always shoot in HD too. Pixels are ultimately marketing IMO, since the average domestic viewer has difficulty distinguishing often between SD and HD, in the average front room, let alone 4K.
Although for over a 100 years the great cinematographers were able to frame beautifully, properly, on the shoot. Signage perhaps, VFX and the ability to reframe for 4K/HD.
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